Who We Are

WatchesArabized (WAZ) is an Arabic-first media and communications partner for global watch brands. We translate watchmaking into credible Arabic stories and campaigns for GCC audiences—clear, cultural, and measurable.

Our Portfolio

We operate some of the region's best watch content accounts

Latest Press

Announcements, coverage, and updates—Arabic-first.

Ready to collaborate in Arabic?

Share your objectives; we'll design the path to impact.

What We Do

We help global maisons and regional audiences meet—in language, in culture,
in context.

Launches That Land in
Arabic

Whether it’s an embargoed drop or a regional highlight, we make sure your story reaches the right collectors in the GCC — clearly, culturally, and beautifully.

Arabic Stories with Editorial Depth

From hands-on reviews to collector’s guides and event reports, we deliver watch content in Arabic that’s unbiased, thoughtful, and crafted with precision.

Content We Build
Together

Limited editions, regional variations, dial language, or strap choices—co-developed with your team to perfectly match the taste of GCC collectors.

Our Reach

We can reach your potential customers in our very competitive region

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What We Do

We help global maisons and regional audiences meet—in language, in culture,
in context.

Launches That Land in Arabic

From embargoed releases to regional spotlights, we make your news resonate with GCC collectors—accurately translated, culturally localized, and visually premium.

Arabic Stories with Editorial Depth

Reviews, features, buyer’s guides, and event reporting crafted for Arabic readers—insightful, impartial, and horologically precise.

Content We Build Together

Campaign creative, founder interviews, collector films—co-produced with your team to speak fluently to the region.

Featured Press

Fresh from the editorial desk.

Why Brands Partner with WAZ

Authentic. Insightful. Regional. Connected. Horological.

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Newsletter

Our Network in the GCC

Authentic. Insightful. Regional. Connected. Horological.

Regional Fluency

Arabic terminology, right-to-left UX, cultural nuance.

Editorial Credibility

Independent reviews and in-depth features.

Performance

Trackable coverage, clear UTM flows, SEO in Arabic.

Speed to Market

Launch windows, embargo alignment, rapid localization.

A Launch That Traveled Further in Arabic

We localized a major brand's release with an Arabic feature, short video, and IG carousel—driving 340% IG→site CTR and 28 partnership leads within 10 days.

For Collectors

For Collectors

Learn the craft behind complications

Read objective insights before you buy

Discover regional editions and boutique drops

Join the newsletter for editorial picks and GCC event recaps. Sign-up soon.

From Instagram

Daily watch talk, Arabic-first.

Ready to Be Seen—and Understood—Across the GCC?

Let's amplify your brand story with Arabic editorial depth and regional reach.